1. Capture your Mum Walk 📸
   

The #1 thing you can do to grow your group AND help grow the movement is by taking quality photos and videos to share each week.

We’ve seen that groups that share a photo/video each week in the group have more mums join the walks than groups that don’t.

Taking front-facing photos and videos (rather than the back of their head) of the mums at the walk, showing happy, smiling mums enjoying their time, encourages those who feel nervous in the group to come along next time. It’s the FOMO effect.

Each week it is the responsibility of the lead to take a photo of the group to share in your private group.

Taking videos is also a HUGE way to grow your group, as it means we can use them on social media to help grow your group too.

Every time we post an engaging reel on Instagram, made up of local leader footage, we get a big influx to all the Mum Walks. Without regular videos from walks, we can’t reach more mums.

Please send any videos you get of your walks or stay and plays to your mum walk contact (Kim or Mia 🙏)

We always cover bubs faces if we post anything on our social channels. Here is what we need - vertically shot photos and videos of your walks:

2. Engage with Mum Walk online

Another quick and easy way to grow your group is simply by liking, commenting or sharing Mum Walk content on Instagram or Tiktok

When you do, you help the algorithm send our content and profile to more mums like you, in your area - so we then see an influx of new sign ups.

3. Partner up with your local council

Share your walk with your maternal child health nurse: We’ve created this poster that you can download and print to help promote your walk. We’ve found your local MCHN will love to host one of our posters with a QR code in their offices. New mums have loved finding them as they go to their appointments. You can either email them the PDF or print it off for them and bring it to their office.

You can also ask if they have any other ways they can promote your walk - such as on a newsletter or their website.

4. Partner with local cafes and businesses

If you walks does meet or stop at a local cafe each week, you can also print off the poster for them to have in their store too. Also reach our to your Mum Walk contact, as we can design a social graphic for them to share on their social media too, which often leads to many more mums coming along.

Your local library or other mum meet-up spots are also a great place to pop up a poster.

5. Remind your local community that you exist!
When you first get started - you post in your local group about starting your walk. Make sure every month or so you’re reminding that local parenting group on Facebook that you exist - as many mums won’t have seen the original post.

Pop a post up with some photos of your recent walks and let them know “Hey, I’m X - I organise a free weekly walk for mums to meet local mums and walk in nature on Tuesday at 10am from the Pier. Comment below if you’re interested and I’ll send you the link to join.”

Then send them the link to our website ideally so they can sign up with our sign up form or link them directly to your local Facebook group but just do a reminder for all new members to sign up via the website before their first walk.

Remember - don’t mention or link to Mum Walk unless the group rules allow for it (i.e. business Tuesday

And as always, your the Mum Walk team is here to help brainstorm more ways to grow your group too!